Carbon Stock is a photography website (in development) that specialises in providing positive black imagery, free of charge for non-commercial public use.
The optimisation of search engines when trying to find images online scarcely represent black people in normalised views. The creation of the internet was close to 30 years ago, yet after all of this time there is still a difficulty in locating positive images of black people.
The Decision Factory launched its first event in 2018 called Carbon Pix. It was an attempt to address the poor representation of black people in the media.
A group of black models from the local community were photographed by black photographers. The models who varied in age were fully committed to the objectives of the event which stemmed around changing the current negative narrative.
The objective, to run an event offering an opportunity for people from the black community to create a diverse range of content which was inclusive and representative of the black community as they know it. The result was a portfolio of photographs which reflected black people doing normal everyday activities. No reference to violence, antisocial behaviour or crime.
The images taken were the starting point of Carbon Stock, a photography database offering online stock images free of charge for non-commercial public use. A site where people can propose uploads from their personal collection to share their art or locate a more diverse range of pictures.